The FDA Daily Value for fiber on every nutrition label — most snack foods don't come close.
What the average American actually eats a day — roughly half the recommended amount.
Share of U.S. adults who fall short of daily fiber recommendations entirely.
The Gap
| Brand | What they offer | Where the gap remains |
|---|---|---|
| Kind | Whole-nut bars, "ingredients you can see" | Not formulated around fiber or no-added-sugar specifically |
| ChocZero | Monk-fruit sweetened, no sugar alcohols | No fiber positioning; category-defining but increasingly crowded |
| Lily's (Hershey) | Stevia-sweetened, mass retail distribution | Backed by Hershey's scale — but the same commodity "low sugar" claim as everyone else |
| Mid-Day Squares | Plant-protein "modern chocolate bar" | Venture-funded, ~6.5 years to profitability, margins hit hard by 2024 cocoa prices |
| Moyo Bar | African heritage grains, no added sugar, gluten-free, fiber-forward | Coming soon — get early access below |
How It's Made
Sorghum, millet, peanuts, baobab, and cassava — locking the base recipe for binding, texture, and fiber content in a licensed shared kitchen.
Real dark chocolate, sweetened with allulose. A compound-coating version is validated in parallel as a hedge against another cocoa price spike.
Lab-verified nutrition panel, gluten testing, water-activity testing for shelf life, and a blind taste test against the category leaders above.
First 5,000–10,000 units through a licensed co-packer — never a home kitchen, regardless of what cottage-food law would allow.
Why Africa, Why Chocolate
Sorghum, millet, peanuts, and baobab have fed families across Africa for generations, long before "high fiber" was a label on a box. We're building our sourcing relationships in Zambia first — real farmers, real communities, not an abstract "African" supply chain. They're naturally gluten-free and fiber-dense — not reformulated to fit a claim, just grains, legumes, and fruit that already work that way.
Unfamiliar, fiber-rich ingredients are a hard sell on their own — they ask people to acquire a new taste. Real chocolate is the trust bridge: it borrows near-universal appeal while carrying the functional story underneath, the same way Kind and Mid-Day Squares built entire categories around the same idea.
Transparency
Sweetened with allulose, not sugar alcohols.
Naturally, from the grain up — not reformulated around it.
Built for how you actually want to feel after a snack.
Sourcing disclosure: Phase 1 ingredients — sorghum, millet, peanuts, baobab, cassava — are U.S.-sourced while we validate demand. Phase 2 introduces bambara groundnuts, mongongo nuts, and real munkoyo direct from Zambia, once a defined revenue milestone earns it. We won't claim direct-Zambia sourcing on the label before it's actually true.
Get Early Access
We'll email you the moment Moyo Bar is ready to ship — and give early subscribers first access.
No spam. One email when Moyo Bar ships — that's it.